Erica Choi: Founder @superegg

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Erica Choi is the founder of Superegg and a NY-licensed esthetician. As the leading lifestyle influencer behind Egg Canvas and the former VP of Digital Design of Barneys New York, she has worked for over a decade partnering with renowned brands in the luxury fashion, beauty, and hospitality industry. Her skincare line was founded based on meaningful, honest values, weaving in three important themes in her life – eggs, beauty, and balance. Since an early age, Erica has been known for her smooth egg-like skin, which propelled the launching of her lifestyle platform based on self-care rituals to achieve a healthy luminous Egg Canvas.

What does wellness mean to you?

Wellness is a holistic approach to taking care of yourself, which involves listening to your body and responding to its needs in an intentional and thoughtful manner. This involves taking the time to care for your mental, physical, and emotional self, as they are all interconnected. It also means treating yourself with the same love and care that you would give to a loved one. Treating yourself with kindness and compassion is an essential aspect of wellness. This means giving yourself permission to prioritize your needs, being gentle with yourself when facing challenges and setbacks, and recognizing that it’s okay to make mistakes or to struggle at times. Wellness is a continuous journey that requires effort and intentionality, which involves creating habits and routines that support your well-being and being mindful of the choices you make each day.

Have you always been into wellness or did you one day realize the importance of it?

I have come to realize that finding meaning in the small things and everyday moments can have a profound impact on our lives. Even with a busy lifestyle, I make it a point to prioritize wellness by infusing intention and mindfulness into my daily routine. Whether it’s taking a few minutes to savor my skincare routine or finding joy in the little things that life has to offer, these moments of mindfulness bring me a sense of fulfillment and gratitude.

How do you get back on track once you fall off the wagon?

One of the guiding principles that I am passionate about sharing through my @eggcanvas channels and Superegg brand is the notion that every new day brings endless possibilities for change and growth. No matter how far you may have veered off course, it’s always within your power to begin again with a renewed sense of purpose and determination. Remember to always believe in yourself and your ability to overcome challenges. Each step forward, no matter how small, is progress on the path toward achieving your dreams. So embrace each new day as a fresh start and take it as an opportunity to become the best version of yourself.

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