How Long Do Gel Nails Last? A Practical Guide to Hard Gel vs. Soft Gel

close up of two women's hands showing their gel manicures

How Long Do Gel Nails Last? A Practical Guide to Hard Gel vs. Soft Gel If you’ve ever found yourself staring at chipped polish halfway through the week and wondering how long do gel nails last, you’re in good company. Between commuting, dishwashing, workouts, and just life in general—our hands go through a lot. The … Read more

The Importance of Top Coat and Base Coat for Healthy, Long-Lasting Nails

infographic with the benefits of top coat and base coat

The Importance of Base Coat and Top Coat for Healthy, Long-Lasting Nails A polished manicure is more than just color—it begins and ends with the often-overlooked essentials: base coat and top coat. These two subtle steps form the foundation and finish of every elegant nail look, especially for women who see their beauty rituals as … Read more

5 Tips on How to Choose the Right Red Nail Polish for You

red nail polish

You found our guide to how to choose the right red nail polish—a timeless color with endless possibilities. From bold cherry reds to deep wine hues, red polish can elevate any look when chosen thoughtfully. This guide will help you discover your perfect shade of red, whether you’re aiming for something fun and playful, elegant … Read more

An Ode to the Upper West Side: My Favorite Local Eats

You found our guide on places to eat on the Upper West Side! An Ode to the Upper West Side: My Favorite Local Eats After three years of living on the Upper West Side, I definitely hesitate to call myself a local—but I think it’s safe to say I’ve gotten to know the neighborhood a … Read more

Is Non-Toxic a Myth?

Is Non-Toxic a Myth? We sat down with our Founder, Amy Ling Lin, to learn more about what non-toxic really means in the beauty world—and why it matters. Interested in more candid conversations? Check out, Non Toxic Nail Polish: A Deeper Look at Ingredients You’ll Never Find in Ours. This article includes: non toxic essential … Read more

5 Ways Matcha Benefits Your Health

Spoon with matcha powder

You found our list of fun matcha benefits. Matcha benefits refer to the positive effects on health and wellness derived from consuming matcha, a finely ground green tea powder. For example, it can enhance mental clarity, support weight management, and promote heart health. The purpose of these benefits is to improve overall well-being and provide … Read more

Wellness Tips for Beginners: A Gentle Guide to Starting Your Journey

You found our guide on beginning your wellness journey! Beginning a wellness journey doesn’t have to feel like a dramatic overhaul or a rush to buy the perfect green powder. True wellness starts from within—and often, the smallest, most personal changes are the ones that last the longest. If you’re new to the world of … Read more

What Your Nail Art Says About You

You found our guide on what your nail art says about you! Have you ever looked down at your manicure and realized—this feels like me? From clean lines to glittery chrome, your choice of nail art might be saying more than you think. In the spirit of playful self-discovery, we’re turning our most-loved Instagram carousel … Read more

Goji Berry Benefits for Beauty, Wellness, and Deep Relaxation

Dried fruits and nuts in black bowls, with a bowl of goji berries at the center

You found our guide on the benefits of goji berries! In the world of clean beauty and inner balance, goji berry benefits are quietly commanding attention—from wellness cafes in SoHo to elevated self-care rituals tucked away in Tribeca. These tiny crimson gems, revered for centuries in Eastern medicine, are now being rediscovered for both their … Read more