Is Non-Toxic a Myth?

Is Non-Toxic a Myth? We sat down with our Founder, Amy Ling Lin, to learn more about what non-toxic really means in the beauty world—and why it matters. Interested in more candid conversations? Check out, Non Toxic Nail Polish: A Deeper Look at Ingredients You’ll Never Find in Ours. This article includes: non toxic essential … Read more

5 Ways Matcha Benefits Your Health

Spoon with matcha powder

You found our list of fun matcha benefits. Matcha benefits refer to the positive effects on health and wellness derived from consuming matcha, a finely ground green tea powder. For example, it can enhance mental clarity, support weight management, and promote heart health. The purpose of these benefits is to improve overall well-being and provide … Read more

Wellness Tips for Beginners: A Gentle Guide to Starting Your Journey

You found our guide on beginning your wellness journey! Beginning a wellness journey doesn’t have to feel like a dramatic overhaul or a rush to buy the perfect green powder. True wellness starts from within—and often, the smallest, most personal changes are the ones that last the longest. If you’re new to the world of … Read more

What Your Nail Art Says About You

You found our guide on what your nail art says about you! Have you ever looked down at your manicure and realized—this feels like me? From clean lines to glittery chrome, your choice of nail art might be saying more than you think. In the spirit of playful self-discovery, we’re turning our most-loved Instagram carousel … Read more

Goji Berry Benefits for Beauty, Wellness, and Deep Relaxation

Dried fruits and nuts in black bowls, with a bowl of goji berries at the center

You found our guide on the benefits of goji berries! In the world of clean beauty and inner balance, goji berry benefits are quietly commanding attention—from wellness cafes in SoHo to elevated self-care rituals tucked away in Tribeca. These tiny crimson gems, revered for centuries in Eastern medicine, are now being rediscovered for both their … Read more

What is Mineral Sunscreen?

black woman applying white sunscreen or cream on face while smiling

New York summers are no joke—between rooftop brunches, long walks through SoHo, and weekend escapes to Montauk, SPF becomes less of a suggestion and more of a non-negotiable. If you’ve been rethinking your daily routine, mineral sunscreen is the skincare upgrade that belongs in your beauty cabinet. It’s clean, effective, and gentle on both your … Read more

A Mindful Guide to Fourth of July Weekend in NYC

fireworks over the water

You found our guide to 4th of July in NYC! While July 4th weekend in New York City often conjures up images of fireworks and beach days, this year, we’re embracing a more mindful approach to the holiday. Amid the celebration, there’s space to reflect, rest, and reconnect—with ourselves, our community, and the city we … Read more

The Ultimate NYC Wellness Retreat Guide for a Rejuvenating Escape

sound bath meditation

You found our guide to wellness retreats NYC! In the heart of the city that never sleeps, sometimes the most luxurious indulgence is simply slowing down. Whether you’re a Manhattan local or visiting from afar, a wellness retreat in NYC offers a grounding escape from the high-speed rhythm of urban life. From holistic sanctuaries to … Read more