The Importance of Base Coat and Top Coat for Healthy, Long-Lasting Nails A polished manicure is more than just color—it begins and ends with the often-overlooked essentials: base coat and top coat. These two subtle steps form the foundation and finish of every elegant nail look, especially for women who see their beauty rituals as … Read more
You found our guide to how to choose the right red nail polish—a timeless color with endless possibilities. From bold cherry reds to deep wine hues, red polish can elevate any look when chosen thoughtfully. This guide will help you discover your perfect shade of red, whether you’re aiming for something fun and playful, elegant … Read more
You found our guide on places to eat on the Upper West Side! An Ode to the Upper West Side: My Favorite Local Eats After three years of living on the Upper West Side, I definitely hesitate to call myself a local—but I think it’s safe to say I’ve gotten to know the neighborhood a … Read more
Is Non-Toxic a Myth? We sat down with our Founder, Amy Ling Lin, to learn more about what non-toxic really means in the beauty world—and why it matters. Interested in more candid conversations? Check out, Non Toxic Nail Polish: A Deeper Look at Ingredients You’ll Never Find in Ours. This article includes: non toxic essential … Read more
You found our list of fun matcha benefits. Matcha benefits refer to the positive effects on health and wellness derived from consuming matcha, a finely ground green tea powder. For example, it can enhance mental clarity, support weight management, and promote heart health. The purpose of these benefits is to improve overall well-being and provide … Read more
You found our guide on beginning your wellness journey! Beginning a wellness journey doesn’t have to feel like a dramatic overhaul or a rush to buy the perfect green powder. True wellness starts from within—and often, the smallest, most personal changes are the ones that last the longest. If you’re new to the world of … Read more
You found our guide on what your nail art says about you! Have you ever looked down at your manicure and realized—this feels like me? From clean lines to glittery chrome, your choice of nail art might be saying more than you think. In the spirit of playful self-discovery, we’re turning our most-loved Instagram carousel … Read more
You found our guide on the benefits of goji berries! In the world of clean beauty and inner balance, goji berry benefits are quietly commanding attention—from wellness cafes in SoHo to elevated self-care rituals tucked away in Tribeca. These tiny crimson gems, revered for centuries in Eastern medicine, are now being rediscovered for both their … Read more
You found our guide on hangnails! It’s a small annoyance that can turn into a big problem: the hangnail. Whether it catches on your sweater or throbs with irritation, this tiny flap of skin is more than just a cosmetic issue—it’s often a sign that your hands and nails are begging for a little extra … Read more
New York summers are no joke—between rooftop brunches, long walks through SoHo, and weekend escapes to Montauk, SPF becomes less of a suggestion and more of a non-negotiable. If you’ve been rethinking your daily routine, mineral sunscreen is the skincare upgrade that belongs in your beauty cabinet. It’s clean, effective, and gentle on both your … Read more