Gel nail polish has transformed the way people approach manicures in the United States. Unlike traditional nail polish, gel formulas are designed to deliver a flawless, high-gloss finish that lasts for weeks without chipping. This long-lasting quality, combined with professional-level shine, has made gel nail polish a preferred choice for both salon clients and at-home users.
In recent years, advancements in gel technology have also made these products safer, easier to apply, and more accessible. Many brands now offer cleaner ingredients, vegan formulas, and user-friendly systems that do not require professional training. In this blog, you will learn why gel nail polish is so popular in the USA, what to look for when choosing a brand, and which gel nail polish brands stand out for different needs, styles, and lifestyles.
Why Gel Nail Polish Is So Popular in the USA
Gel nail polish is extremely popular in the USA because it combines beauty, durability, and convenience in one product. One of the main reasons people choose gel polish is its long wear time. A well-applied gel manicure can last two to three weeks without chipping, which is ideal for people with busy schedules or those who do not want to redo their nails frequently.
Another reason for its popularity is the glossy, professional finish. Gel polish maintains its shine throughout the wear period, unlike regular polish, which can dull after a few days. Gel polish also cures instantly under LED or UV lamps, eliminating drying time and reducing the risk of smudges. In fast-paced cities like New York, Los Angeles, and Chicago, this efficiency makes gel manicures especially appealing.
Benefits of Using Gel Nail Polish
One of the biggest benefits of gel nail polish is its durability. Gel formulas are designed to resist daily wear and tear, making them ideal for people who work with their hands, travel often, or simply want a long-lasting manicure. This durability reduces the need for frequent touch-ups and saves time in the long run.
Gel nail polish also provides a smooth, even application that enhances nail color and nail art designs. The curing process locks in color and shine, creating a polished look that feels professional. Many modern gel brands also focus on nail health, offering formulas that minimize damage when applied and removed correctly. For many users, gel polish offers the perfect balance of style, performance, and convenience.
What to Look for in a Gel Nail Polish Brand
When choosing a gel nail polish brand, ingredient safety should be a top priority. Look for brands that clearly list their ingredients and avoid harsh chemicals where possible. Vegan and cruelty-free options are increasingly available and are preferred by consumers who value ethical beauty practices.
Longevity and shade range are also important factors. A high-quality gel polish should last at least two weeks without chipping and offer colors suitable for everyday wear, special occasions, and seasonal trends. Ease of removal is another key consideration, as improper removal can damage natural nails. Finally, ensure the brand is compatible with LED or UV lamps to guarantee proper curing and optimal results.
Here are the 10 Best Gel Nail Polish Brands in the USA
1. Sundays
Sundays is a New York–founded, wellness-focused gel nail polish brand that emphasizes clean beauty and mindful self-care. The brand is widely used in NYC salons and is known for its gentle, non-toxic approach to nail care. Sundays gel polishes are designed to support nail health while still delivering a smooth, glossy, salon-quality finish.
The color palette is calm and refined, featuring soft neutrals, muted pastels, and timeless shades that work well for everyday wear, professional settings, and bridal looks. Sundays are ideal for people who value simplicity, elegance, and healthier nail products. What makes the brand stand out is its strong focus on wellness without compromising performance.
Features at a Glance:
- Color Accuracy: Soft, true-to-bottle neutral tones
- Finish: Smooth, glossy, clean finish
- Opacity: Medium to full coverage in 2 coats
- Consistency: Thin, controlled, beginner-friendly
- Application: Precision brush for clean edges
- Curing Time: 60 seconds (LED)
- Durability: Up to 14 days without chipping
- Removal: Easy soak-off in 10–15 minutes
- Scent: Very mild
- Price: Premium clean beauty pricing
| Pros | Cons |
| Clean, non-toxic formula | Limited bold shades |
| Excellent for nail health | Shorter wear than hard gels |
| Minimal, elegant colors | Higher price point |
Overall Review
Sundays are ideal for clean beauty lovers who prefer minimalist, polished gel nails. The performance is reliable, gentle on nails, and perfect for everyday and professional wear.
2. Paintbox
Paintbox began as a New York nail studio and quickly gained recognition for its fashion-forward approach to nail color. The brand’s gel polishes are inspired by runway trends, editorial styling, and modern nail art, making them a favorite among creatives and fashion professionals.
Paintbox is best suited for individuals who enjoy bold colors and statement nails. The brand stands out for its trend-setting influence and high-pigment formulas that deliver strong color payoff. If you enjoy experimenting with nail looks that reflect current fashion trends, Paintbox is an excellent choice.
Features at a Glance:
- Color Accuracy: Editorial, fashion-true shades
- Finish: High-shine, studio-quality
- Opacity: Excellent pigmentation
- Consistency: Medium-thick, controlled
- Application: Salon-grade brush
- Curing Time: 30–60 seconds
- Durability: 2–3 weeks
- Removal: Standard soak-off
- Scent: Low odor
- Price: Mid to premium
| Pros | Cons |
| Trend-driven shades | Less focus on clean ingredients |
| High-impact color payoff | Not beginner-oriented |
| Excellent for nail art | — |
Overall Review
Paintbox blends fashion, creativity, and modern nail artistry. Originating as a New York nail studio, the brand is known for its runway-inspired shades, bold pigmentation, and high-shine finish. Its gel polishes are designed for statement looks and editorial-style manicures.
Paintbox is best for trend lovers, creatives, and users who enjoy expressive nail designs. While it is not focused on clean formulas or beginner use, its strong color payoff and reliable durability make it a standout option for fashion-forward gel manicures.
3. Tenoverten
Tenoverten is a New York–based brand known for its clean formulas and minimalist aesthetic. The brand focuses on wellness, sustainability, and refined nail color options that feel modern yet timeless. Tenoverten gel polishes are popular in professional environments due to their polished appearance and subtle color range.
This brand is ideal for office wear, everyday elegance, and people who prefer neutral shades. Tenoverten stands out for its balance of clean beauty and professional-quality performance, making it a trusted option for both salons and home users.
Features at a Glance:
- Color Accuracy: True neutral tones
- Finish: Clean, glossy finish
- Opacity: Full coverage in 2 coats
- Consistency: Smooth and even
- Application: Easy, streak-free
- Curing Time: 60 seconds
- Durability: Up to 2 weeks
- Removal: Gentle soak-off
- Scent: Low odor
- Price: Premium
| Pros | Cons |
| Clean and vegan | Limited color variety |
| Perfect for office wear | Not for bold looks |
| Smooth application | — |
Overall Review
Tenoverten delivers clean, refined gel manicures with a strong focus on wellness and minimalism. The brand is known for its neutral, wearable shades and smooth application, making it ideal for professional and everyday settings.
Best suited for office wear and understated styles, Tenoverten balances clean beauty values with salon-quality performance. Although the shade range is limited, the carefully curated colors ensure timeless, polished results.
4. JinSoon
JinSoon was founded by celebrity nail artist Jin Soon Choi, whose work is frequently seen on fashion runways and editorial shoots. The brand reflects a deep connection to high fashion and professional nail artistry, with gel polishes that deliver refined color and flawless finishes.
JinSoon is best for people who want a sophisticated, runway-inspired manicure. The brand stands out for its fashion credibility, expert formulation, and elegant shade selection that complements both classic and modern styles.
Features at a Glance:
- Color Accuracy: Runway-accurate shades
- Finish: Glass-like shine
- Opacity: High coverage
- Consistency: Professional-grade
- Application: Precision-focused
- Curing Time: 60 seconds
- Durability: 2–3 weeks
- Removal: Standard soak-off
- Scent: Mild
- Price: Luxury
| Pros | Cons |
| Fashion credibility | Higher price |
| Editorial-quality colors | Limited retail access |
| Professional performance | — |
Overall Review
JinSoon offers luxury gel polishes rooted in high-fashion and professional nail artistry. Founded by celebrity nail artist Jin Soon Choi, the brand is recognized for its elegant shades and flawless, glass-like finish.
Ideal for formal occasions and editorial looks, JinSoon delivers refined color and long-lasting wear. While premium-priced and less widely available, its fashion credibility and performance make it a top choice for luxury gel manicures.
5. Madam Glam
Madam Glam has a strong presence in New York salons and is widely trusted by professional nail technicians. The brand offers vegan and cruelty-free gel polishes with an extensive shade range, making it suitable for a wide variety of clients and preferences.
Madam Glam gels are known for their durability, smooth application, and rich pigmentation. This brand is best for professionals and advanced users who want consistent, long-lasting results. Its standout feature is its ability to combine ethical beauty standards with high-performance formulas.
Features at a Glance:
- Color Accuracy: Extremely vibrant
- Finish: Ultra-glossy
- Opacity: Full coverage, even in one coat
- Consistency: Thick, professional
- Application: Salon-optimized brush
- Curing Time: 30 seconds LED
- Durability: 3+ weeks
- Removal: 10–15 minutes soak-off
- Scent: Low
- Price: Professional value
| Pros | Cons |
| Huge shade range | Requires a proper lamp |
| Very durable | Thick formula for beginners |
| Vegan & cruelty-free | — |
Overall Review
Madam Glam is a trusted name in professional salons, especially in New York. Known for its vegan, cruelty-free formulas and extensive shade range, the brand delivers bold color payoff and exceptional durability.
Best for professionals and experienced users, Madam Glam offers long-lasting results and consistent performance. While the thicker formula may require skill, it rewards users with salon-grade wear and reliability.
6. Chillhouse
Chillhouse is a New York City–based wellness and nail brand that blends self-care culture with modern nail trends. Originally known for its NYC nail salons and lifestyle focus, Chillhouse has expanded into high-quality gel nail products that reflect creativity, comfort, and individuality. The brand is especially popular among younger NYC audiences and trend-conscious users.
Chillhouse gel polishes are ideal for people who enjoy expressive nail looks with a relaxed, effortless vibe. The brand stands out for its modern color stories, creative designs, and strong connection to New York’s wellness and fashion scene. If you want gel nails that feel cool, current, and city-inspired, Chillhouse is a great option.
Features at a Glance:
- Color Accuracy: Trend-driven, modern NYC-inspired shades
- Finish: High-shine with a smooth, salon-quality look
- Opacity: Medium to full coverage in 2 coats
- Consistency: Balanced, easy-to-control formula
- Application: User-friendly brush for clean application
- Curing Time: 60 seconds (LED)
- Durability: Around 2 weeks with proper prep
- Removal: Standard soak-off method
- Scent: Low odor
- Price: Mid-range
| Pros | Cons |
| NYC-based wellness brand | Smaller shade range than pro brands |
| Trendy, creative color palette | Not designed for heavy extensions |
| Strong salon and lifestyle credibility | — |
Overall Review
Chillhouse is a great choice for users who want gel nail polish that feels modern, creative, and rooted in New York culture. The brand focuses on self-care, individuality, and style rather than traditional salon rigidity. While it may not cater to advanced professional needs, it delivers reliable performance, stylish colors, and a fresh NYC aesthetic that works perfectly for everyday wear.
7. Deborah Lippmann
Founded by a New York celebrity manicurist, Deborah Lippmann is closely associated with luxury salons and high-fashion events. The brand offers sophisticated gel shades and premium formulas designed for elegant, polished looks.
Deborah Lippmann is best for special occasions, formal events, and clients who appreciate luxury beauty products. The brand stands out for its refined aesthetic and strong presence in the fashion industry.
Features at a Glance:
- Finish: High-fashion gloss with a smooth, reflective surface that looks polished and luxurious under any lighting
- Opacity: Buildable coverage that allows you to control intensity, from soft sheer layers to rich, saturated color
- Durability: Lasts up to 2 weeks with proper preparation and sealing
- Curing Time: Cures efficiently in 60 seconds under LED or UV lamps
- Price: Luxury tier, reflecting the brand’s runway heritage and premium positioning
| Pros | Cons |
| Elegant, fashion-forward color selection | Higher price point compared to mass brands |
| Strong runway and editorial influence | Shade range is more curated than extensive |
| Smooth application and refined finish | Not ideal for budget shoppers |
Overall Review
Deborah Lippmann is a luxury gel nail polish brand rooted in high fashion and editorial nail artistry. Founded by a celebrity manicurist with deep ties to the fashion industry, the brand is often associated with runway shows, red carpet events, and upscale salons. The gel formulas deliver a sophisticated shine and refined color payoff that feels intentional rather than trendy.
This brand is best suited for users who value elegance, polish, and timeless style over experimentation. If you prefer classic shades, neutral tones, and statement reds that look effortlessly chic, Deborah Lippmann is a strong choice. While the price is higher, the quality, finish, and fashion credibility justify the investment for luxury nail lovers.
See Deborah Lippmann Gel Polishes
8. Static Nails
Static Nails is an NYC-based brand known for innovation in nail technology. Along with reusable nail systems, the brand offers gel solutions that focus on durability and ease of use.
This brand is ideal for modern beauty users who value convenience and innovative nail solutions. Static Nails stands out for combining technology-driven products with clean, contemporary design.
Features at a Glance:
- Finish: Smooth, modern finish that looks clean and professional
- Durability: Lasts between 2 and 3 weeks when applied correctly
- Removal: Nail-friendly removal process designed to minimize damage
- Price: Mid-range, balancing innovation with accessibility
| Pros | Cons |
| Innovative gel and nail systems | Smaller color selection compared to large brands |
| Easy and gentle removal | Fewer bold or dramatic shades |
| Designed for low-maintenance users | — |
Overall Review
Static Nails is a New York–based brand known for innovation and user-friendly nail solutions. The brand focuses on creating gel systems that simplify manicures while maintaining a polished, modern appearance. Its formulas are designed to work well for people who want long-lasting results without complicated application steps.
Static Nails is ideal for individuals who prioritize convenience, nail health, and clean aesthetics. The gel polishes provide reliable wear and smooth application, making them a great option for at-home users who want professional-looking nails with minimal effort. While the color range is more restrained, the performance and nail-friendly approach make this brand stand out.
9. Young Nails
Young Nails has a strong presence in New York nail education and professional salons. The brand is known for durable gel systems and comprehensive training support for nail technicians.
Young Nails is ideal for professionals who need reliable, high-performance products. The brand stands out for its focus on education, consistency, and long-term wear.
Features at a Glance:
- Finish: Strong, structured finish designed for durability
- Durability: Long-term wear, ideal for demanding use
- Best For: Professional nail technicians and advanced users
| Pros | Cons |
| Backed by professional education | Not designed for beginners |
| Extremely durable formulas | Requires technical knowledge |
| Trusted in salon environments | — |
Overall Review
Young Nails is a professional nail brand deeply rooted in education and technical excellence. It is widely used in nail schools and salons across the USA, including New York, for its reliable gel systems and strong structural performance. The brand emphasizes correct technique, making it a favorite among trained nail professionals.
Young Nails is ideal for technicians who want control, strength, and consistency in their gel applications. While it may not be beginner-friendly, the brand delivers exceptional durability and professional-grade results. If you are serious about nail artistry or salon-level work, Young Nails is a dependable choice.
10. Cirque Colors
Cirque Colors is a Brooklyn-based indie brand popular in NYC for creative, high-pigment gel shades. The brand is known for bold colors, unique finishes, and artistic inspiration.
Cirque Colors is ideal for experimental nail lovers and trendsetters. It stands out for its originality and vibrant color stories that push creative boundaries.
Features at a Glance:
- Finish: Bold, artistic finishes ranging from glossy to specialty effects
- Opacity: High-pigment formulas with strong color payoff
- Durability: Typically lasts 2 to 3 weeks with proper sealing
| Pros | Cons |
| Creative, expressive color selection | Not ideal for minimalist preferences |
| Indie brand with unique finishes | Some shades require precise application |
| Strong pigment and visual impact | — |
Overall Review
Cirque Colors is a Brooklyn-based indie nail brand celebrated for creativity and artistic expression. The brand is known for pushing boundaries with color, texture, and finish, offering shades that stand out from traditional gel collections. From bold brights to experimental tones, Cirque Colors caters to users who want their nails to make a statement.
This brand is perfect for trendsetters, artists, and anyone who enjoys experimenting with unique nail looks. While it may not suit those who prefer neutral or understated manicures, Cirque Colors excels in originality and pigment quality. It is a favorite among NYC creatives and indie beauty fans.
See Cirque Colors Gel Polishes
Best Gel Nail Polish Brands for Different Needs
- Best for Beginners
Beginners benefit from brands like Sundays, Static Nails, and Tenoverten because they offer easy application, forgiving formulas, and gentle removal. - Best for Professional Nail Technicians
Madam Glam, Aprés Nail, and Young Nails are ideal for professionals due to their durability, consistency, and salon-grade performance. - Best Non-Toxic & Clean Gel Brands
Sundays, Tenoverten, and JinSoon focus on cleaner formulas and nail health, making them ideal for conscious consumers. - Best Luxury Gel Nail Polish Brands
Deborah Lippmann, Van Court, and JinSoon are perfect for premium, fashion-forward nail looks.
How to Make Gel Nail Polish Last Longer
Making your gel nail polish last longer starts with proper nail preparation, which is one of the most important steps in achieving a durable manicure. Always begin by removing any old polish completely and washing your hands to eliminate oils, dirt, or residue. Use a nail dehydrator or rubbing alcohol to ensure the nail surface is fully clean and dry. Lightly buffing the nail surface helps create a smooth base and improves adhesion, but avoid over-buffing, as it can weaken the nail.
Applying a thin, even base coat is essential because it creates a strong foundation for the gel polish to grip. When applying gel color, always use thin layers rather than thick coats. Thin layers cure more evenly under LED or UV lamps and reduce the risk of bubbling, peeling, or lifting. Make sure each layer is fully cured according to the brand’s recommended curing time before applying the next coat.
After finishing with a high-quality top coat, seal the edges of your nails to prevent premature chipping. Once your manicure is complete, avoid hot water, steam, or heavy hand use for at least a few hours. Daily cuticle oil application keeps nails flexible and prevents dryness, which can cause lifting. Wearing gloves while cleaning or washing dishes adds extra protection. For extended wear, reapplying a thin layer of top coat after 7 to 10 days can refresh shine and significantly extend the life of your gel manicure.
Common Mistakes to Avoid With Gel Nail Polish
One of the most common mistakes people make with gel nail polish is applying thick layers. Thick coats may look smooth initially, but they often cure unevenly, leading to lifting, wrinkling, or early chipping. Thin, controlled layers always provide better results and longer wear.
Skipping proper nail prep is another major issue. If oils, moisture, or residue remain on the nail plate, the gel polish will not adhere properly and may peel within days. Improper curing is also a frequent mistake. Under-curing can cause soft layers that lift easily, while over-curing can make removal more difficult.
Improper removal is one of the biggest causes of nail damage. Peeling or scraping gel polish off manually strips layers of the natural nail, leading to weakness, peeling, and breakage. Using the wrong products, mixing incompatible brands, or rushing the removal process can also harm nail health. Avoiding these mistakes helps maintain strong nails and improves overall manicure longevity.
How to Remove Gel Nail Polish Safely at Home
Removing gel nail polish safely at home requires patience and the right technique to avoid nail damage. Start by gently filing the top shiny layer of the gel polish. This step helps the acetone penetrate the layers more effectively. Be careful not to file too deeply into the natural nail.
Soak cotton pads with pure acetone and place them directly on each nail. Wrap each finger with aluminum foil to hold the cotton in place and trap heat, which speeds up the removal process. Allow the nails to soak for 10 to 15 minutes without disturbing them.
Once the gel begins to lift, gently push it off using a wooden stick or cuticle pusher. If the polish resists, do not force it. Rewrap and soak for a few more minutes. After removal, lightly buff away any remaining residue and immediately apply cuticle oil and a nourishing hand cream. Giving your nails a short break between gel applications helps restore moisture and strength.
Gel Nail Polish vs Regular Nail Polish
Gel nail polish and regular nail polish serve different needs, and choosing between them depends on your lifestyle and preferences. Gel nail polish offers significantly longer wear, typically lasting two to three weeks without chipping. It also dries instantly under a lamp, which eliminates smudging and allows you to resume activities immediately.
Regular nail polish, on the other hand, is easier to remove and does not require special equipment. It is ideal for short-term wear or for people who like changing colors frequently. However, it tends to chip within a few days and loses shine more quickly.
Gel polish is best for those who want durability, high shine, and a professional finish, while regular polish is suitable for quick, temporary manicures. Both options can be safe when used correctly, but proper application and removal are especially important for gel polish.
Final Thoughts
Gel nail polish continues to dominate the beauty industry in the USA because it delivers long-lasting, polished results with modern convenience. With improved formulas, cleaner ingredients, and professional-grade performance, gel polish has become accessible to a wide range of users, from salon professionals to at-home beauty enthusiasts.
From clean New York–based brands to advanced salon systems, there is a gel nail polish option for every style, budget, and lifestyle. By choosing the right brand, following proper application techniques, and practicing safe removal, you can enjoy beautiful, durable nails without compromising nail health.
Whether you prefer minimalist neutrals, bold statement shades, or professional extensions, gel nail polish offers a reliable and stylish solution. With the right care and mindful use, your gel manicure can remain flawless, glossy, and healthy every time.
