You’ve found our post of the 25 best non-toxic makeup brands.

The beauty industry has seen a significant shift toward clean, non-toxic products in recent years. With more consumers becoming aware of the potentially harmful ingredients found in conventional cosmetics, the demand for safe, effective, and eco-friendly makeup has never been higher. If you’re looking to revamp your beauty routine with products that are kind to your skin and the environment, here’s a guide to the 25 best non-toxic makeup brands that deliver both performance and peace of mind.

This post is similar to our previous post of our top 10 nontoxic sunscreens.

This post includes:

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Let’s get to it!

25 Best Non-Toxic Makeup Brands

From ILIA Beauty to Clove + Hallow, here are our 25 favorite non-toxic makeup brands.

1. ILIA Beauty

ILIA Beauty is renowned for its clean formulas that blend skincare with makeup. Their products are cruelty-free, gluten-free, and formulated with organic ingredients, offering everything from foundation to lipsticks that nourish and protect the skin.

Learn more about ILIA Beauty.

2. RMS Beauty

RMS Beauty focuses on raw, food-grade, and organic ingredients to create high-performance, non-toxic cosmetics. Their products, including the cult-favorite “Un” Cover-Up concealer, are designed to enhance your natural beauty without compromising your health.

Learn more about RMS Beauty.

3. Kjaer Weis

Kjaer Weis combines luxury with sustainability. Its makeup is organic, cruelty-free, and housed in chic, refillable packaging. The brand offers a range of eco-friendly and effective products.

Learn more about Kjaer Weis.

4. Beautycounter

With a mission to get safer products into the hands of everyone, Beautycounter is a leader in the clean beauty movement. Their extensive line of makeup products is free from over 1,800 questionable ingredients.

Learn more about Beautycounter.

5. 100% Pure

As the name suggests, 100% Pure offers cosmetics made from all-natural, plant-based ingredients. Their products are free from synthetic chemicals and are rich in antioxidants, making them a favorite among those who prefer a more natural approach to beauty.

Learn more about 100% Pure.

6. Alima Pure

Alima Pure creates high-quality, natural makeup with minimal ingredients. Their products are free from parabens, sulfates, and synthetic dyes, and are known for their highly pigmented, buildable coverage.

Learn more about Alima Pure.

7. W3LL PEOPLE

W3LL PEOPLE is a pioneer in the clean beauty space, offering makeup free from harmful chemicals while delivering professional-grade results. Their products are especially beloved for their lightweight feel and natural finish.

Learn more about W3LL PEOPLE.

8. Vapour Beauty

Vapour Beauty combines luxury with natural ingredients to create makeup that enhances your skin’s natural radiance. Their products are cruelty-free, non-toxic, and made with a high percentage of organic ingredients.

Learn more about Vapour Beauty.

9. Juice Beauty

Juice Beauty is known for its organic and antioxidant-rich formulas. Their makeup products are formulated with botanical juices and are free from harmful chemicals, making them safe for both you and the environment.

Learn more about Juice Beauty.

10. Burt’s Bees

Burt’s Bees offers affordable, natural makeup options that are easy to find in most stores. Their products are made with responsibly sourced ingredients and are free from parabens, phthalates, and synthetic fragrances.

Learn more about Burt’s Bees.

11. Herbivore Botanicals

Known for its skincare, Herbivore Botanicals also offers a line of non-toxic makeup that’s as beautiful as it is effective. Their products are vegan, cruelty-free, and made with all-natural ingredients.

Learn more about Herbivore Botanicals.

12. Kosas

Kosas is a clean makeup brand that creates products with skin-loving ingredients. Their formulas are free from parabens, phthalates, and synthetic fragrances, offering high-performance makeup that’s safe and effective.

Learn more about Kosas.

13. Lilah B.

Lilah B. simplifies beauty with its minimalist, multi-purpose makeup products. Their formulas are non-toxic, cruelty-free, and packed with skin-benefiting ingredients, making them perfect for those who prefer a streamlined beauty routine.

Learn more about Lilah B..

14. Jane Iredale

Jane Iredale is a leader in mineral makeup, offering non-toxic products free from synthetic chemicals and artificial dyes. Their makeup is designed to nourish and protect your skin while providing flawless coverage.

Learn more about Jane Iredale.

15. Tata Harper

Known for their luxurious skincare, Tata Harper also offers a small line of non-toxic makeup that’s equally impressive. Their products are made with 100% natural ingredients and are packed with active botanicals for a healthy, glowing complexion.

Learn more about Tata Harper.

16. Au Naturale

Au Naturale is dedicated to creating clean, ethical makeup products free from harmful chemicals. Their formulas are vegan, cruelty-free, and made with organic ingredients, offering vibrant colors and lasting wear.

Learn more about Au Naturale.

17. Gabriel Cosmetics

Gabriel Cosmetics offers a range of natural, non-toxic makeup that’s affordable and effective. Their products are gluten-free, vegan, and free from synthetic chemicals, making them a great option for those with sensitive skin.

Learn more about Gabriel Cosmetics.

18. Lily Lolo

Lily Lolo is a British brand that offers natural, mineral-based makeup. Its products are free from parabens, perfumes, and dyes and are designed to provide lightweight, breathable coverage.

Learn more about Lily Lolo.

19. Ere Perez

Ere Perez creates non-toxic, eco-friendly makeup products with a focus on simplicity and performance. Their formulas are made with natural ingredients like oils, butter, and mineral pigments, offering a clean alternative to conventional cosmetics.

Learn more about Ere Perez.

20. Sappho New Paradigm

Sappho New Paradigm is a luxury makeup brand that focuses on safe, sustainable ingredients. Their products are free from synthetic chemicals and are housed in eco-friendly packaging, making them a great choice for the conscious consumer.

Learn more about Sappho New Paradigm.

21. Elate Cosmetics

Elate Cosmetics is all about ethical, sustainable beauty. Their products are made with clean, vegan ingredients and come in eco-friendly packaging. The brand offers a range of vibrant, non-toxic makeup that’s as good for the planet as it is for your skin.

Learn more about Elate Cosmetics.

22. Inika Organic

Inika Organic offers certified organic makeup free from synthetic chemicals and cruelty-free. Their products are designed to be gentle on sensitive skin while delivering high-quality results.

Learn more about Inika Organic.

23. Lawless Beauty

Lawless Beauty is committed to creating makeup that’s both non-toxic and high-performing. Their products are free from potentially harmful chemicals, offering a range of bold, pigmented colors that last all day.

Learn more about Lawless Beauty.

24. Rituel de Fille

Rituel de Fille is a clean makeup brand inspired by the magical side of natural ingredients. Its products are formulated without parabens, phthalates, or synthetic dyes, offering rich, vibrant colors with a unique aesthetic.

Learn more about Rituel de Fille.

25. Clove + Hallow

Clove + Hallow combines clean beauty with affordability, offering non-toxic makeup accessible to everyone. Their products are vegan, cruelty-free, and made with safe, sustainable ingredients.

Learn more about Clove + Hallow.

Final Thoughts on the 25 Best Non-Toxic Makeup Brands

These 25 non-toxic makeup brands prove that you don’t have to sacrifice performance for safety. Whether you’re looking for a new foundation, a bold lipstick, or a gentle eye shadow, these brands offer a wide range of clean, effective products that you can feel good about using. Embrace a healthier beauty routine with these top picks, and enjoy the peace of mind that comes with knowing you’re making safer choices for yourself and the planet.

Next, check out our post of our top 15 nontoxic shampoos.

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FAQ: Frequently Asked Questions

1. What does "non-toxic" mean in the context of makeup?

“Non-toxic” refers to makeup products formulated without harmful chemicals such as parabens, phthalates, sulfates, synthetic fragrances, and other potentially harmful ingredients. These products are designed to be safer for your skin and overall health.

2. Are non-toxic makeup brands as effective as conventional brands?

Many non-toxic makeup brands offer products that perform just as well, if not better, than conventional brands. They are formulated to provide long-lasting wear, vibrant colors, and high-quality finishes while being gentle on the skin.

3. Can I find non-toxic makeup products for all skin types?

Absolutely! Non-toxic makeup brands offer products tailored to different skin types, including oily, dry, combination, and sensitive skin. Many of these brands also focus on skincare benefits, making them suitable for various skin concerns.

4. Are non-toxic makeup brands more expensive than conventional brands?

While some non-toxic makeup brands may be priced higher due to their use of high-quality, organic ingredients, many affordable options are also available. Investing in non-toxic products is often worth it for the added health and environmental benefits.

5. Where can I purchase non-toxic makeup brands?

Non-toxic makeup brands can be purchased online through their official websites and at clean beauty retailers like Credo Beauty, The Detox Market, and Sephora’s Clean at Sephora section. Some brands may also be available at local natural health stores or boutiques.