There’s undeniable magic to SoHo. Cobblestone streets, cast-iron loft buildings and vibrant energy create one of NYC’s most walkable shopping neighborhoods. Whether you’re seeking high-end fashion, sustainable beauty finds, or unique wellness boutiques, this guide helps you navigate every block strategically, ensuring every step is stylish, self-indulgent and well-planned.
Interested in more SoHo activities? Check out our previous article, 15 Things to Do in SoHo: The Perfect Itinerary!
This guide covers:
- Best boutiques in SoHo NYC (with exact addresses & transit)
- Designer stores & luxury fashion
- Sustainable & emerging designer brands
- Wellness, beauty & skincare shops
- Jewelry & accessories
- Home décor & lifestyle stores
- Practical shopping tips: hours, crowds, parking, accessibility
Key Shopping Districts at a Glance
Spring Street (Broadway to Crosby St)
High concentration of designer flagships and independent brands. Average visit time: 1.5–2 hours.
Best for: Designer fashion, jewelry
Transit: 6 train (Spring St)
Greene Street (Canal to Houston)
Mix of luxury boutiques and emerging designers. Many Instagram-worthy storefronts.
Best for: High-end and contemporary fashion
Transit: A/C train (Canal St)
Wooster Street (Grand to Canal)
Contemporary fashion and lifestyle stores; more curated, less crowded.
Best for: Independent designers, home goods
Transit: A/C train (Canal St), N/R/W (Prince St)
Elizabeth Street (Canal to E Houston)
Perfumery, beauty, wellness; charming block with tree-lined sidewalks.
Best for: Clean beauty, skincare, fragrance
Transit: 6 train (Spring St)
Luxury & Designer Boutiques
A.P.C. (131 Mercer St)
What: Parisian minimalism—signature indigo denim, essentials, outerwear
Why visit: Authentic French quality; the SoHo location hosts exclusive seasonal drops
Hours: Mon–Sat 11 am–7 pm | Sun 12 pm–6 pm
Transit: 6 train (Spring St), 10-min walk
Insider tip: Mid-season sales (July & December) offer 30–40% off; visit after 5 pm for shorter lines
Learn more: A.P.C. about the brand
Chloé SoHo (93 Greene St)
What: Immersive concept store; dresses, handbags and exclusive capsule collections
Why visit: Award-winning store design; dedicated styling consultants; seasonal in-store experiences
Hours: Mon–Sat 10 am–6 pm | Sun 12 pm–5 pm
Transit: A/C train (Spring St), 5-min walk
Price range: $300–$2,500+
Insider tip: Book a private shopping appointment online for VIP service; best for statement dresses & handbags
Visit: Chloé SoHo New York
Prada SoHo (575 Broadway)
What: Architectural landmark; avant-garde to classic collections spanning women’s fashion, accessories, eyewear
Why visit: Stunning 2-story flagship designed by architect Rem Koolhaas; exclusive in-store experiences
Hours: Mon–Sat 9 am–10 pm | Sun 9 am–8 pm
Transit: N/R/W train (Prince St), Broadway-Lafayette stop
Price range: $500–$5,000+
Insider tip: Visit Wednesday–Thursday mornings for minimal crowds; personal shoppers available by appointment
Explore: Prada New York
The Row (17 E 71st St)
What: Mary-Kate & Ashley Olsen’s minimalist-luxury line; cashmere, tailored basics
Why visit: Effortlessly chic; investment pieces with 10+ year lifespan
Hours: By appointment only
Insider tip: Waitlist for exclusive seasonal releases; expect 6–8 week waits on bestsellers
Explore: The Row
Independent & Emerging Designers
Rachel Comey (95 Crosby St)
What: Downtown-cool aesthetic; thoughtful silhouettes, artisanal textures, limited production runs
Why visit: Founder-led; every piece is intentionally designed; ethical production in NYC
Hours: Mon–Sat 11 am–7 pm | Sun 12 pm–6 pm
Transit: 6 train (Spring St), Crosby St walk
Price range: $300–$900
Insider tip: Visit after 4 pm; founder Rachel often works on-site; new arrivals every 2 weeks
See new arrivals: Rachel Comey
Reformation SoHo (39 Bond St)
What: Sustainable, feminine fashion; dresses, denim, loungewear with cult following
Why visit: Carbon-neutral shipping; transparent supply chain; size-inclusive (XXS–3X)
Hours: Mon–Sat 11 am–8 pm | Sun 11 am–6 pm
Transit: 6 train (Spring St), Broadway-Lafayette
Price range: $100–$500
Best for: Casual dresses, denim, sustainable basics
Insider tip: Email list gets 24-hour early access to sales; flash sales every Thursday
Visit: Reformation SoHo
Tibi (120 Wooster St)
What: Sophisticated, relaxed dressing; modern silhouettes, statement sleeves, balanced proportions
Why visit: Founder-led; ethical manufacturing; beloved by minimalist dressers
Hours: Mon–Sat 11 am–6:30 pm | Sun closed
Transit: A/C train (Canal St), Wooster St walk
Price range: $200–$945
Insider tip: Seasonal sample sales happen 2x yearly (Jan & Aug); best deals on prior-season basics
New arrivals: Tibi
Sea NY Apparel (324 Canal St)
What: Vintage-inspired silhouettes with modern craftsmanship; made in NYC
Why visit: Minimal production (20–30 pieces per style); ethical labor practices
Hours: Mon–Fri 11 am–7 pm | Sat 11 am–6 pm | Sun 12 pm–5 pm
Transit: A/C train (Canal St), Canal St walk
Price range: $195–$495
Insider tip: Instagram (@seanyapparel) announces new drops 48 hours in advance; items sell out within days
Explore: Sea NY
Clean Beauty, Wellness & Skincare
sundays Studio (51 E 25th St)
What: Non-toxic nail care haven; 100+ shades, serene design, zero-toxin formulas
Why visit: Founded by a former investment banker, with carbon-neutral operations; wellness-focused environment
Hours: Mon–Sun 10 am–8 pm
Transit: 6 train (23rd St)
Services: Manicures, pedicures, cuticle care
Insider tip: Book sunday appointments for dedicated browsing time; loyalty program = 10% off after 5 visits
Learn more: sundays Studio
The Detox Market (76 E Houston St)
What: Curated clean beauty; skincare, makeup, wellness products from 150+ non-toxic brands
Why visit: Third-party verified; no toxins, no greenwashing; beauty consultants knowledgeable on ingredients
Hours: Mon–Sun 11 am–7 pm
Transit: 6 train (Spring St), Houston St walk
Best for: Clean makeup, scalp health, wellness supplements
Insider tip: Free 15-min skin consultations; beauty expert can match your skin type to 5–10 products
Learn more: The Detox Market Standards
Aesop SoHo (232 Elizabeth St)
What: Luxury botanical skincare in an apothecary-style setting; hand-poured essential oils, face serums
Why visit: Every product formulated in-house; minimalist aesthetic; knowledgeable staff
Hours: Mon–Sun 11 am–7 pm
Transit: 6 train (Spring St), Elizabeth St walk
Price range: $30–$200
Bestsellers: Parsley Seed Anti-Oxidant Facial Hydrating Serum, Camellia Nut Facial Oil
Insider tip: Ask staff to prepare a custom sample set of 3 products tailored to your skin type (free); test at home before committing
Visit: Aesop SoHo
Jewelry & Fine Accessories
Catbird (253 Centre St)
What: Ethereal, handmade fine jewelry; stacking rings, delicate necklaces, heirloom-quality pieces
Why visit: Brooklyn-based; every piece made in-studio; custom sizing available
Hours: Mon–Sun 11 am–7 pm
Transit: 6 train (Spring St), Centre St walk
Price range: $50–$1,200
Best for: Engagement rings, stacking sets, personalized gifts
Insider tip: Book a private consultation for custom pieces; 4–6 week lead time; layaway payment plans available
Shop: Catbird
David Yurman (114 Prince St)
What: Iconic cable bracelets, sculptural rings, luxury watches; 40+ years of NYC heritage
Why visit: Flagship location; personalized sizing & engraving; expert stylists
Hours: Mon–Sat 11 am–7 pm | Sun 12 pm–6 pm
Transit: N/R/W train (Prince St), direct access
Price range: $400–$8,000+
Signature pieces: Cable bracelet, Chevron ring, Thoroughbred collection
Insider tip: Visit mid-week (Tue–Thu) for a personalized consultation; book an appointment online for VIP service
Book an appointment: David Yurman SoHo
Mejuri (43 Spring St)
What: Timeless, everyday luxury jewelry; approachable fine jewelry; transparent sourcing
Why visit: Founder-led; direct-to-consumer pricing (30–50% less than traditional jewelry); ethically sourced gold & diamonds
Hours: Mon–Sun 10 am–8 pm
Transit: 6 train (Spring St), Spring St walk
Price range: $30–$4,000
Best for: First fine jewelry purchases, everyday rings, investment pieces
Insider tip: Sign up for the email list; early access to collection launches; birthday month gets 15% off
Shop: Mejuri SoHo
Kendra Scott (126 Spring St)
What: While Kendra Scott is indeed women-founded and philanthropic, the official site doesn’t specifically list “inclusive sizing” as a core jewelry store reason to visit (that’s more applicable to apparel brands).
Hours: Mon–Sun 10 am–7 pm | Sun 11 am–6 pm
Transit: 6 train (Spring St)
Price range: $50–$300
Best for: Colorful statement earrings, birthstone jewelry, gifts
Insider tip: In-store personalization service = free engraving on select pieces
Learn more: Kendra Scott About
Lifestyle, Home Décor & Fragrance
ABC Carpet & Home (888 Broadway)
What: Ethically sourced home goods; furniture, textiles, décor, rugs from global artisans
Why visit: Flagship store (35,000 sq ft); multiple floors = all home categories; supports fair-trade practices
Hours: Mon–Sat 10 am–7 pm | Sun 11 am–6 pm
Transit: N/R/W train (8th St), Broadway walk
Best for: Statement rugs, vintage furniture, one-of-a-kind décor
Insider tip: Budget 2–3 hours to explore properly; in-house design consultants available for free 30-minute appointments
Explore: ABC Carpet & Home
Le Labo (233 Elizabeth St)
What: Signature fragrance house; handcrafted scents, skincare, home diffusers; artisanal approach
Why visit: Each fragrance has a story; custom labeling available; knowledgeable fragrance specialists
Hours: Mon–Sun 11 am–7 pm
Transit: 6 train (Spring St)
Price range: $60–$200
Bestsellers: Bergamote 22, Santal 33, Baie 19
Insider tip: Free scent consultation (15 min) to find your signature; custom label service available
Learn more: Le Labo
Matter (405 Broome St)
What: Contemporary furniture & design; curated collection of American & international designers
Why visit: Founder has deep relationships with designers; regularly rotating installations; design talks
Hours: Mon–Sat 12 pm–7 pm | Sun 12 pm–6 pm
Transit: A/C train (Spring St), Broome St walk
Best for: Statement seating, modern tables, collectible design pieces
Insider tip: Follow Instagram for monthly design workshops (often free for email subscribers)
Learn more: Matter Design
MoMA Design Store (81 Spring St)
What: Museum-quality design objects; furniture, kitchenware, books, art supplies from global designers
Why visit: All proceeds support MoMA’s exhibitions & programs; curated for creativity, not just trends
Hours: Mon–Sat 10 am–7 pm | Sun 11 am–6 pm
Learn more: MoMA Design Store
Final Thoughts
SoHo remains one of New York City’s most dynamic shopping destinations because it blends fashion, wellness, design, and culture into a highly walkable experience. From iconic luxury flagships and emerging designers to clean beauty studios and thoughtfully curated home stores, the neighborhood offers something for every style and intention.
What makes SoHo special is not just the variety of stores, but the experience of moving through the neighborhood itself. Cobblestone streets, architectural beauty, and creative energy turn shopping into a day-long exploration rather than a checklist of stops.
Whether you are planning a focused shopping trip or a leisurely day of discovery, approaching SoHo with a strategy helps you make the most of your time. By choosing the right routes, visiting during quieter hours, and mixing retail with wellness and lifestyle stops, you can experience SoHo in a way that feels both efficient and inspiring.
Enjoyed this guide? Next, check out our guide to the 10 Best Vegan Spots in Soho for Wellness-Minded Foodies.
